We engage sales teams and support staff in how to win new customers and earn customer loyalty by developing trusted advisor status. Our sales training is hands-on practical, with a keen focus on tools, techniques and processes to build collaborative solutions with customers that drive results today and into the future –

• New Business Development – learn techniques for how to sell effectively by collaborating with prospects to develop best-fit solutions. Practical, hands-on tools, techniques and processes make this workshop productive for new and seasoned sales people alike.
• Account Management – learn techniques to provide the right information to the right people at the right time with your customers that result in long-term customer loyalty. Learn how to provide real value to your customers by establishing regular contact rhythm, identifying key customer priorities, preparing for the unknown, making information out of data, and even figuring out how to project Customer Lifetime Value.
• Sales Process Development – work together as a sales team to develop, implement and track key steps in your company’s sales process that are proven to yield success. Learn how to add accountability, consistency and better organization to your team. When your custom sales process is defined, you’ll be able to utilize key metrics to bring out your sales team’s competitive spirit to achieve sales goals regularly.
• Adaptive Selling – for the more experienced sales personnel, learn techniques to modify sales behaviors based on the sales situation. You’ll be better on your feet, learning how to customize the sales message, presentation and process to adapt to specific customer needs.

Expertise in these skills is proven to yield a more effective sales team and take the guesswork out of achieving sales goals.

Enhance your customer satisfaction using the innovative technique Customer Journey Mapping. Similar to Value Stream Mapping for internal processes, mapping the customer journey identifies when and how your customers “touch” your company. With the goal to make every touchpoint a delightful and value-added experience, develop a competitive advantage your customers will notice immediately.

• Customer Experience Workshop – your Sales/Service/Support and leadership teams will learn the principles of Customer Journey Mapping and the power it holds for re-thinking priorities based on what matters most to your customers. Then we turn to hands-on work, building the Journey Map for your customers. The “ah-ha” moment happens when we see the gaps between where your team focuses and where your customers focus. We identify waste we can eliminate to save time and cost, as well as identify innovative new initiatives your team can take to “wow” your customers. If you seek to differentiate your company from your competitors using Service, then Customer Journey Mapping is a must.

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